WHAT IS
SHARENTING?

Sharing about your child online is natural.
But how much of your child should be online?

SHARING

+

PARENTING

Derived from the words “Sharing” and “Parenting”, it is the practice of parents sharing news, photos, videos, or personal information about their children online.

What is a "Sharent"?

A Sharent is someone who frequently uses the internet to document and publicize their children’s lives

WHY DO PARENTS SHARE?

Sharenting is not necessarily bad.
It can be a way to:

  • Celebrate milestones

  • Preserve memories

  • Stay connected with family and friends

  • Express affection

Sharenting can be positive

WHEN IS SHARING BAD?

The concern begins when it becomes excessive, which could put a child's privacy and safety at risk.

  • Child Sexual Exploitation

  • Identity Theft

  • AI Misuse

  • Digital Footprint Permanence

Excessive sharing is dangerous
In the Philippines, Filipino families often have large and extended social networks.
What happens to one family member can naturally become something shared with everyone else.

Familism

Strong family bonds

Utang na Loob

Gratitude and
reciprocity

Hiya

Social awareness

Pakikisama

Maintaining harmony

Pakikipagkapwa

Shared identity
and empathy

Family relationships, social expectations, and values can show
how we understand what is appropriate to share.

SHARING

has become a part of

MODERN FAMILY LIFE

and in the 93.1% of internet
users who are on social media:
[citation]
64%

are Millennial
Filipino mothers

[citation]
3 hrs

spent per day
on social media

[citation]
82%

share family
photos and videos

BUT THE RISKS ARE

GROWING

Cybercrime in the Philippines have surged
in recent years
[citation]

+68.98%

increase in cases
from 2022 to 2023

CHILDREN ARE INCREASINGLY
EXPOSED TO ONLINE RISKS

In 2024,

[citation]

14%

Parents reported that their child had
experienced identity theft

This is an estimated

10 MILLION CHILDREN

[citation]

1,300

PHOTOS OF A CHILD

May already be online by age 13

BECAUSE DIGITAL
FOOTPRINTS START EARLY

CONNECTION VS PRIVACY

We share to stay connected

But staying connected does not mean everything has to be public
We can cherish and share meaningful moments while being mindful

Because the question isn't whether we should share,
but HOW we share